The skilled coach knows there is an art and a science to this discipline. The art comes from years of experience in working with people and knowing how to help clients move toward greater success in their personal and professional lives. For the science, coaches have relied on numerous assessments to provide them with data on the unique characteristics of their clients.
SSI's Master Coach training program integrates the best that science can offer with the coach's instincts and people skills to ensure the highest-quality experience for the client.
The foundation of the SSI Master Coach program is the premier assessment tool available today, The Birkman Method®. The instrument is based on more than 50 years of research gathered through a straightforward but detailed questionnaire participants fill out online in about 30 minutes.
"Over the past six years, using Birkman® to profile many of my clients has been a sound basis for both individual executive coaching and top team development. Even the most cynical candidates have found the information invaluable and vital for improving their work performance and results."
- Pauline Crawford, Managing Director, Corporate Heart Ltd.
The Master Coach Objectives
As a Professional Master Coach, you will be able to:
Give complete feedback and interpretation to individuals on their leadership style in 90 minutes or less.
Understand how to apply the data to personal development opportunities for your client.
Create a process for executive coaching that is customized both in content and delivery style for any individual.
Develop illustrations that describe behavior based on data.
Interpret Birkman® data for behaviors in four categories:
Interests—Hidden motivators that energize
Usual Style—Behaviors of productive individuals
Needs—Hidden motivators that allow usual behavior
Stress—Behaviors that result when needs are not met
Identify data patterns and what they represent in terms of behavior.
Learn how to integrate the concepts into your own coaching methods.
Create a development plan for an individual through techniques used to evaluate his or her Birkman Method® assessment.
Provide more value to your clients through more prescriptive consultation.